Why Strategic Design Matters in a Regulated World Like Healthcare
In a highly regulated industry like healthcare, design can’t just look good — it has to work hard. It must navigate guardrails, complex systems, and deep layers of oversight while remaining clear, human, and meaningful for the people who rely on it.
That’s where strategic design earns its keep.
At Multiple, we talk a lot about strategic design. It’s our shorthand for the belief that thoughtful, intentional design doesn’t just decorate, but rather it solves, guides, and clarifies. Nowhere is this more crucial than in healthcare, where clarity can have a direct impact on trust, behavior, and outcomes.
Bridging Gaps with Scienture
Take Scienture, a company focused on bridging gaps in patient treatment delivery systems to improve outcomes. The mission is ambitious: “work for a healthier world where the burden of disease is lightened through accessible, affordable, tailored therapies.”
That story demands more than a nice logo and a clean layout. It calls for a brand presence that’s clear, credible, and purposeful.
When we partnered with Scienture, we designed a brand that does just that. It tells a complex story simply, prioritizing patients, clarifying purpose, and connecting audiences to what matters most.
Making Safety the Standard with Simplist
The same idea applies to Simplist® Prefilled Syringes by Fresenius Kabi. Simplist isn’t just a product line, it’s a commitment to giving healthcare providers safer, more efficient tools so they can focus on patient care.
In a space where safety, compliance, and consistency are non-negotiable, our role is to make sure the messaging strategy, digital experience, and overall design, down to the clarity of product labeling, reinforce these same values. The platform speaks to multiple audiences without compromising the clarity that busy clinicians need.
Telling the Right Story at UIC College of Medicine
Even at the institutional level, the same principles apply. For the UIC College of Medicine, we worked to help an incredible institution shake the notion that it was Chicago’s “well-kept secret.”
A new tagline, powerful messaging, and a thematic campaign created a cohesive narrative that could flex to represent the college’s diverse programs and ambitious priorities. The strategy definitely looked good, but it was also all about giving people inside and outside the college a story to rally around.
Strategy First. Design That Works.
Across all these examples, the through-line is simple: strategic design matters. Especially when the work touches people’s health, trust, and daily lives.
Good design can cut through the noise. Great design, guided by strategy, makes sure the right message reaches the right people in the right way and stands up to the demands of the world around it.