Framing a brand to stand out in the lab and the boardroom

Adello Biologics is a pharmaceutical company specializing in biosimilars — high-quality, lower-cost alternatives to branded biologics. We partnered with Adello to refine its brand and digital presence, sharpen its narrative, and reinforce scientific credibility. The result: a trusted identity that speaks to patients, providers, talent, and future acquirers alike.

Strategy

Messaging

Campaigns

Douglas Adams

Far out in the uncharted backwaters of the unfashionable end of the Western Spiral arm of the Galaxy lies a small unregarded yellow sun. Orbiting this at a distance of roughly ninety-eight million miles is an utterly insignificant little blue-green planet whose ape-descended life forms are so amazingly primitive that they still think digital watches are a pretty neat idea.

Harper Lee

I wanted you to see what real courage is, instead of getting the idea that courage is a man with a gun in his hand. It’s when you know you’re licked before you begin, but you begin anyway and see it through no matter what.

Ralph Ellison

I am an invisible man. No, I am not a spook like those who haunted Edgar Allan Poe; nor am I one of your Hollywood-movie ectoplasms. I am a man of substance, of flesh and bone, fiber and liquids—and I might even be said to possess a mind. I am invisible, understand, simply because people refuse to see me.

Evelyn Waugh

Suddenly quite near him there was a rifle shot. He heard the crack and smack and whistling ricochet among the rocks behind him. He dropped his torch and began feebly to trot. He lost the path and stumbled from boulder to boulder until treading on something which seemed smooth and round and solid in the star light he found himself in the top of a tree which grew twenty feet below. Scattering Greek currency among the leaves, he subsided quite gently from branch to branch and when he reached ground continued to roll over and over, down and down, caressed and momentarily stayed by bushes until at length he came to rest as though borne there by a benevolent Zephyr of classical myth, in a soft, dark, sweet-smelling, empty place where the only sound was the music of falling water. And there for a time the descent ended. Out of sight, out of hearing, the crowded boats put out from the beach; the men-o' war sailed away and Fido slept.

The robb'd that smiles, steals something from the thief; He robs himself that spends a bootless grief.

William Shakespeare, Othello

Next project Headline goes here

Spark Change Mk. 2

Adello Biologics

DID SOME BIG BIG WORK

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